This project started by giving - a lot of bracelets!  I had just moved to LA and was seeking community and positivity.  I started hosting events that involved yoga, meditation, singing, and painting.  We would also setup a table with a kit for making intention bracelets.  Asking each other "What's Your WORD?" anchored a meaningful and positive tone for the gatherings.

Then my friend and actress Torrey Devitto asked if we would make bracelets at her charity event for orphans with HIV in Africa.  I found 3 friends who volunteered with me and we raised over $2,500 in 3 hours!

Next, we were invited to share the power of intention with kids who were homeless and living at the Union Rescue Mission in Skid Row downtown Los Angeles.  I still remember how touched this girl was when she got her bracelet with "HOPE" on it - "cause you gotta have hope in this situation."

Eventually I could not keep up with all the requests so I had to hire friends to help make pieces.  To maximize impact, I wanted to keep costs low - so we started in my friend's living room, and eventually moved to a warehouse in downtown Los Angeles.

Since then, we've supported many charities, including $50,000 to the Shawn Carter Foundation (Jay-Z's charity providing education to under-privileged kids) and many scholarships to the Hoffman Process (personal growth retreat).  The "scf educate" is the bracelet I made for Jay-Z that led to a lot of exposure for the project.  The "GOALS" photo is from day 1 of my retreat at the Hoffman, which inspires a lot of our work.

We started by giving, and continue to donate time, energy, and resources to many people and organizations.

I want to take the next step where we formally commit to donating a bracelet to someone in need for each bracelet sold.  We're working out the details with shelters and inner city schools in LA, and please stay tuned as we will be expanding the program.

Here are a couple of programs to help you GIVE the Gift of Intent to your community:

1) We've extended our Black Friday Special until Friday where you can get up to 50% off for a year by purchasing a gift card.

2) Maker Kit so you can experience the magic of making a bracelet for a loved one.

If you combine the 2 programs above, you can give or fundraise with tie-on bracelets for $1 each or classic bracelets for $2.50 each!!!

Imagine a world where we are all living more intentionally, with more kindness and purpose.  Thank you for being a part of the project and we are excited to see what we can create together through giving.  #GivingTuesday


  • Love Love Love this idea. I am a teacher of students that are learning English in Hartford, CT. I am planning on sharing this with my students and asking them what would their word be. My students are some of the most inspirational people that I have ever known. I think it may be really fun to have their word in both languages.


  • I received a bracelet from my sister today @faith" is my word and my faith is what’s kept me alive through s massive stroke, brain bleed and pulmonary embolism. My word for this year is Gratitude" im going to get a brass necklace with this when in stock!! Thank you

    LIsa sHerrington

  • I just saw a posting about your project on Facebook and was thrilled to see the Maker Kit on your site. I would love to get my students involved in setting intentions for the semester and give them each a bracelet. Thanks for bringing more compassion and intentionality into the world. Happy New Year to all.


  • I saw your story on a morning show segment as I was headed to work and it inspired me to give all my staff and family a bracelet with their chosen word. Turned out to be the best gift they all got by their accounts. Thanks

    Stella Coker

  • I was so inspired with the direction of your company, I just had to own one for myself. Then I decided that this would be a great gift for my colleagues at work. I bought almost 30 of them and came up with a word for each of them. I was excited to come up with a word for each of them. Keep up the good work!! I love how much you guys donate.


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